Decoding the discipline of value creation management: a strategic BFMD approach

Purpose This article introduces the BFMD model, an integrative framework for managing organizational value creation. It emphasizes four interdependent dimensions: Benefit, Focus, Monetization, and Delivery. The study aims to equip business leaders with a practical, systematic approach for designing, assessing, and improving their organizations’ business models to achieve sustained growth, strategic agility, and corporate longevity. Design/methodology/approach Drawing on the literature on business models and real-world examples from leading firms, the study presents the conceptual development of the BFMD framework. It is operationalized by identifying core functions of each dimension, detailing management tasks, and outlining organizational barriers that hinder effective organizational value creation. Findings The study establishes that sustained performance depends on a firm’s ability to manage value creation as an integrated, dynamic process inside and across all four core dimensions (Benefit, Focus, Monetization, and Delivery). The BFMD framework provides a foundation for aligning organizational strategy with execution by clarifying value propositions, targeting high-impact stakeholders, securing financial viability, and ensuring operational effectiveness. The study develops further a diagnostic model for assessing business model performance. Additionally, it outlines five common organizational barriers that undermine value creation efforts. The findings emphasize the role of leadership in embedding value creation as a core management discipline. Originality/value This work fills an important gap in organizational strategy and business models literature by presenting a unified, actionable framework for managing value creation in entrepreneurial and corporate settings. The BFMD framework provides a diagnostic lens that helps firms actively manage trade-offs and avoid common pitfalls in value creation management. It offers a solid, practical foundation for leaders seeking to operationalize value creation as the core task of strategic management.