Scrutinizing the impact of two self-regulation policies on unhealthy food marketing in children’s popular television in Malaysia: a multiple-year repeated evaluation using a harmonized protocol
Unhealthy food advertising dominates Malaysian children's popular television channels, especially during PVT despite the presence of voluntary self-regulatory policies. These findings underscore the need for government-led mandatory regulations to control unhealthy food marketing targeting children.
Authors
- Karuthan Chinna (ORCID: https://orcid.org/0000-0002-2035-344X)
- Boyd Swinburn (ORCID: https://orcid.org/0000-0002-2131-045X)
- Gild Rick Ong (ORCID: https://orcid.org/0009-0006-5047-7888)
- Sally Mackay (ORCID: https://orcid.org/0000-0002-4135-6738)
- Tilakavati Karupaiah (ORCID: https://orcid.org/0000-0001-5808-8074)
- Bridget Kelly (ORCID: https://orcid.org/0000-0003-3111-6279)
- Mohd Jamil Sameeha (ORCID: https://orcid.org/0000-0001-6034-3783)
- Sreelakshmi Sankara Narayanan (ORCID: https://orcid.org/0000-0002-7951-9176)
Institutions
- University of Auckland (NZ)
- University of Wollongong (AU)
- Taylor's University (MY)
- UCSI University (MY)
- National University of Malaysia (MY)
Publication Details
- Journal
- Global Health Action
- Published
- 2025-08-21
- DOI
- https://doi.org/10.1080/16549716.2025.2543617
- Primary Topic
- Obesity, Physical Activity, Diet
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- International Development Research Centre