Research on ways to attract foreign patients to a Korean medicine clinic: a retrospective 2024 case study from Seoul

The result of this study suggests that TKM-based medical tourism has a meaning in the realm of treating musculoskeletal disorders but also in internal medicine care. Also, this is the first post-COVID-19 study analyzing a TKM clinic in the context of medical tourism globalization. The growing demand for internal medicine services along with long-term herbal medicine use highlights the importance of integrated and personalized TKM medical programs to enhance the global competitiveness of TKM.