Cultural narratives, social norms, and psychological stigma: a study of mental health help-seeking behavior in Peshawar, Pakistan

The findings highlight the pivotal role of culturally resonant narratives and supportive social norms rooted in Pashtunwali in improving mental health service utilization. Addressing stigma while reinforcing positive cultural frameworks can substantially enhance help-seeking behavior in Peshawar and similar sociocultural contexts.

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Publication Details

Journal
Frontiers in Psychiatry
Published
2025-08-20
DOI
https://doi.org/10.3389/fpsyt.2025.1560460
Citations
5
Primary Topic
Mental Health Treatment and Access
Type
article
Field-Weighted Citation Impact
12.19
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article

Cultural narratives, social norms, and psychological stigma: a study of mental health help-seeking behavior in Peshawar, Pakistan

Štefan Bojnec, Younas Khan, Umar Daraz, Zakir Hussain
5 citations
Frontiers in Psychiatry
Mental Health Treatment and Access
12.19
article

Cultural narratives, social norms, and psychological stigma: a study of mental health help-seeking behavior in Peshawar, Pakistan

Štefan Bojnec, Younas Khan, Umar Daraz, Zakir Hussain
article en
5 citations

Abstract

The findings highlight the pivotal role of culturally resonant narratives and supportive social norms rooted in Pashtunwali in improving mental health service utilization. Addressing stigma while reinforcing positive cultural frameworks can substantially enhance help-seeking behavior in Peshawar and similar sociocultural contexts.

Frontiers in PsychiatryVol. 16
University of Primorska (SI), Slovak University of Agriculture in Nitra (SK), East China University of Science and Technology (CN), Czech University of Life Sciences Prague (CZ), Prague University of Economics and Business (CZ), University of Malakand (PK)
Openalex Percentile: Top 1%
Mental Health Treatment and Access
12.19
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