Employee Relations dan Kinerja Karyawan

Abstract. This study aims to understand the implementation of employee relations programs in the form of recognition and appreciation as a strategic effort to enhance employee performance at PT. Bank OCBC NISP, Cibeunying Branch. The research is grounded in the importance of recognizing employee achievements as a form of strategic communication between management and employees to foster motivation and work loyalty. A qualitative approach with a case study method and constructivist paradigm was used, with the main subject being the head manager responsible for executing the program. Data were collected through in-depth interviews, observation, and documentation. The results reveal that the recognition and appreciation program is implemented in a structured and periodic manner through various forms of rewards such as certificates, shopping vouchers, domestic and international trips, and interactive activities with supervisors. The program has been successful in boosting employee enthusiasm, fostering a healthy competitive work environment, and strengthening employee engagement. However, the study also identified challenges, including unhealthy competition among employees and the lack of recognition for non-quantitative contributions. In conclusion, the recognition and appreciation program is a key component of employee relations strategies that helps build a productive work culture and supports the sustainable improvement of employee performance. Abstrak. Penelitian ini bertujuan untuk memahami implementasi program employee relations dalam bentuk penghargaan dan apresiasi sebagai strategi untuk membangun kinerja karyawan di PT. Bank OCBC NISP Cabang Cibeunying. Penelitian ini dilatarbelakangi oleh pentingnya penghargaan terhadap pencapaian karyawan sebagai bentuk komunikasi strategis antara manajemen dan karyawan, guna membangun motivasi dan loyalitas kerja. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus serta paradigma konstruktivisme, dengan subjek utama kepala manajer yang bertanggung jawab atas pelaksanaan program. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa program penghargaan dan apresiasi diimplementasikan secara terstruktur dan berkala, melalui bentuk penghargaan seperti sertifikat, voucher belanja, perjalanan dalam dan luar negeri, serta kegiatan bersama atasan. Program ini dinilai berhasil meningkatkan semangat kerja, menciptakan lingkungan kerja yang kompetitif secara sehat, serta memperkuat employee engagement. Namun demikian, ditemukan juga beberapa hambatan dalam pelaksanaannya, seperti persaingan tidak sehat di antara karyawan dan kurangnya apresiasi terhadap kontribusi non-kuantitatif. Kesimpulannya, program penghargaan dan apresiasi menjadi bagian penting dari strategi employee relationsdalam membentuk budaya kerja yang produktif dan mendukung peningkatan kinerja karyawan secara berkelanjutan.