Fenomena Casual Football pada Generasi Z

Abstract. This study explores casual football among Generation Z in Indonesia as a lifestyle and social identity construction within supporter communities. Casual football has shifted from merely supporting clubs to a medium of self-expression seen in clothing, musical tastes, and social interactions. Influenced by global popular culture and social media, Generation Z adopts and localizes casual football culture to fit local values. Activities such as match-watching, away days, street football, and involvement in casual communities serve as spaces for self-actualization, solidarity, and social existence. Using Alfred Schutz’s phenomenological approach, this research analyzeshow Generation Z interprets and practices casual football in building identity and cohesion. Findings show casual football is perceived as a marker of identity, group exclusivity, and symbolic resistance to mainstream supporter homogenization. Experiences include visual camouflage during away matches, collective solidarity inside and outside stadiums, and conflicts inherent in community life. The study also highlights the internalization of Islamic values such as mutual respect, solidarity, and commitment to maintaining personal and group reputation. Thus, casual football forms a complex social arena where Generation Z constructs identity and solidarity amid global cultural influences. Abstrak. Penelitian ini mengkaji fenomena casual football di kalangan Generasi Z Indonesia sebagai bagian dari konstruksi gaya hidup dan identitas sosial komunitas suporter sepak bola. Budaya ini tidak lagi dipahami sebatas dukungan klub, tetapi berkembang menjadi ekspresi diri melalui gaya berpakaian, preferensi musik, dan pola interaksi sosial. Arus globalisasi budaya populer dan penetrasi media sosial mendorong Generasi Z mengadopsi serta memodifikasi budaya casual football sesuai nilai dan konteks lokal. Aktivitas seperti menonton bersama, perjalanan tandang (away days), street football, dan keterlibatan komunitas casual menjadi sarana aktualisasi, solidaritas, dan eksistensi sosial. Penelitian ini bertujuan menggali pemaknaan Generasi Z terhadap budaya casual football sebagai bagian pembentukan identitas sosial dan kebersamaan komunitas. Melalui pendekatan fenomenologi Alfred Schutz, ditemukan bahwa casual football dimaknai sebagai simbol identitas sosial, eksklusivitas kelompok, serta resistensi simbolik terhadap homogenitas budaya suporter arus utama. Pengalaman casual football meliputi praktik kamuflase visual saat tandang, solidaritas kolektif di dalam maupun luar stadion, serta dinamika konflik komunitas. Penelitian juga mengidentifikasi internalisasi nilai Islam, seperti saling menghormati, solidaritas, dan komitmen menjaga citra diri serta komunitas, menjadikan casual football ruang sosial kompleks bagi Generasi Z.