Komunikasi Koordinasi Penyuluh dan Pendamping Buruan SAE Kota Bandung
Abstract. This study addresses the issue of coordination communication between agricultural extension officers and program facilitators in the implementation of the "Buruan SAE" Program by the Food Security and Agriculture Office of Bandung City. The program aims to promote household food security through the utilization of home yards. The imbalance of roles that emerged following the formation of the facilitation team has affected the effectiveness of coordination. This research employs a qualitative method with a case study approach. Data were collected through interviews, observation, and documentation. The findings show that internal communication functions fairly well despite challenges such as differences in perception and time constraints. Communication is conducted both formally and informally, vertically and horizontally, including through WhatsApp. Public communication is also effective through social media, face-to-face interactions, and participatory events. The success of the program is supported by leadership, a routine reporting system, and community participation. Buruan SAE is considered exemplary for its sustainability, cross-sectoral collaboration, and recognition at both national and international levels. Abstrak. Penelitian ini membahas permasalahan komunikasi koordinasi antara penyuluh dan pendamping dalam pelaksanaan Program “Buruan SAE” di Dinas Ketahanan Pangan dan Pertanian Kota Bandung, sebagai program ketahanan pangan keluarga melalui pemanfaatan lahan pekarangan. Ketidakseimbangan tugas sejak terbentuknya tim pendamping memengaruhi efektivitas koordinasi. Metode penelitian yang digunakan Kualitatif dengan pendekatan studi kasus, data dikumpulkan melalui wawancara, observasi, dan dokumentasi. Hasil menunjukkan komunikasi internal berjalan cukup baik meski menghadapi hambatan seperti perbedaan persepsi dan keterbatasan waktu. Komunikasi dilakukan secara formal dan informal, baik vertikal maupun horizontal, termasuk melalui WhatsApp. Komunikasi publik juga efektif lewat media sosial, tatap muka, dan event partisipatif. Keberhasilan program didukung oleh kepemimpinan, sistem pelaporan rutin, dan partisipasi masyarakat. Buruan SAE dinilai unggul karena berkelanjutan, lintas sektor, dan diakui secara nasional dan internasional.
Authors
- Muhamad Effendi
- Mohamad Subur Drajat (ORCID: https://orcid.org/0000-0002-2950-7011)
Institutions
- Bandung Islamic University (ID)
Publication Details
- Journal
- Bandung Conference Series Public Relations
- Published
- 2025-08-04
- DOI
- https://doi.org/10.29313/bcspr.v5i2.20521
- Primary Topic
- Urban Transport Systems Analysis
- Type
- article
- Field-Weighted Citation Impact
- 0.00