Analysis of Changes in Chinese Consumers’ Attitudes Toward Imported Products in Recent Years — An Analysis Based on CGSS Data

This study uses Chinese General Social Survey (CGSS) data from 2018 and 2021 to examine changes in consumer attitudes toward imports. Results show in-creasing acceptance of imported goods and declining support for restrictions, driven by rising incomes, globalization, and consumer confidence. Younger, higher-income, and more educated consumers, as well as internet users, display stronger support, while lower-income and less educated groups remain cautious. Subjective factors such as happiness and social values also foster openness. Findings confirm that attitudes are becoming more positive, shaped by demo-graphic and social differences, with implications for trade policy and market openness.