How do you identify and leverage your advantage: Developing a resource repositioning framework

Home-based firm-specific advantages (FSAs) are fundamental in shaping the initial business models of multinational corporations, serving as the primary source of competitive strength in foreign market expansion. However, prior research offers limited clarity on the processes by which firms identify and leverage these home-based resources to create value abroad. Through an embedded case study of a firm's simultaneous foreign market entries, we highlight the critical managerial practices involved in effectively leveraging home-based FSAs. Building on these findings, we introduce a resource repositioning framework that demonstrates how firms can systematically transform home-based resources into non-location-bound FSAs, thereby establishing robust competitive positions across diverse international markets.