From the ankles to above the knee: the representation of the skirt in the magazines Eva, Margarita, and Rosita (1940-1967).

This article analyzes Chilean women's representations of the skirt in the magazines Eva, Rosita, and Margarita published by Zig-Zag between the late 1940s and 1967. It argues that these publications functioned as discursive vehicles that disseminated norms and codes regarding clothing, particularly those related to the skirt. The study proposes that clothing acts as a cultural code, a source, and testimony to a distant past. The methodology employed focuses on a socio-discursive analysis of the representations of this garment in the fashion and clothing sections of these magazines. In this way, four main transformations of the skirt in Chile are identified: long skirt (1940-1950), mid-length skirt (1955-1960), short skirt (1960-1965), and the miniskirt (1967).