International Business Education in the Age of Disruption

In this Age of Disruption, characterized by the increasingly frequent occurrence of rare but impactful events, any preconceived certainties about what is known (and knowable) are eroding. This creates pedagogical conundrums for international business educators. I propose a framework which extends Bloom’s taxonomy to the dynamics of ephemeral knowledge contexts, culminating in what I call a “fire-mindset.” Six principles across three elements (Spark-Stoke-Sustain) guide the pedagogical approach, which I illustrate with a course design example. I further introduce a growing repository of original research and teaching materials. The article closes with broader reflections on the implementation across educational contexts.