Database Report: Twin-2K-500: A Data Set for Building Digital Twins of over 2,000 People Based on Their Answers to over 500 Questions
We introduce a public data set for building digital twins of more than 2,000 people based on their answers to more than 500 questions.
Authors
- Tianyi Peng (ORCID: https://orcid.org/0000-0002-9046-3206)
- Daniel J. Merlau
- Olivier Toubia (ORCID: https://orcid.org/0000-0001-7493-9641)
- George Gui (ORCID: https://orcid.org/0000-0001-9399-649X)
- Ang Li (ORCID: https://orcid.org/0000-0002-5301-8568)
- Haozhe Chen (ORCID: https://orcid.org/0000-0003-2460-8769)
Institutions
- Columbia University (US)
Publication Details
- Journal
- Marketing Science
- Published
- 2025-08-20
- DOI
- https://doi.org/10.1287/mksc.2025.0262
- Citations
- 5
- Primary Topic
- Cognitive Science and Mapping
- Type
- article
- Field-Weighted Citation Impact
- 12.40