Bank Collaboration and Peer-To-Peer Lending Strategies in Multipurpose Credit Optimization: Channelling Business Model Study at Bank XY

This research explores the collaboration strategy between Bank XYZ and Peer-to-Peer (P2P) Lending platforms in optimizing multipurpose credit through the channelling business model. The study identifies key factors that influence the effectiveness of the collaboration, including internal and external challenges, technological integration, and risk mitigation. Data were collected from 15 resource persons using qualitative methods such as interviews, documentation, and participatory observation. The findings show that the collaboration model between the bank and P2P Lending creates a strategic synergy, focusing on acquisition efficiency, borrower segment expansion, and digital distribution integration. Key challenges include IT infrastructure readiness, regulatory support, and internal cultural transformations. Furthermore, the integration of information technology between both parties, though essential for success, faces bottlenecks due to the rigidity of the bank's backend. Risks such as credit, operational, and reputational risks were identified, and effective mitigation strategies like multi-layered verification systems and joint recovery processes were proposed. The research concludes with practical recommendations for Bank XYZ, P2P Lending operators, regulators, and future researchers, emphasizing the need for adaptive risk governance and continuous digital transformation to enhance the collaboration’s sustainability and efficiency.