Green Supply Chain from the Decision Makers’ Perspective: A Field Study

This research investigates the perspectives and implementation levels of business executives in Adana and Mersin provinces towards green supply chain management (GSCM). Within the framework of qualitative research methodology, semi-structured interviews with 13 business managers were analyzed using tracing and exploratory techniques. The findings show that GSCM practices contribute positively to business performance in terms of ensuring environmental sustainability, reducing costs and increasing customer satisfaction. Strategies such as as green logistics, recycling processes, and green supplier selection support green production processes by increasing resource efficiency. In addition, government policies, industry standards, and external pressures are also found to be determinants of GSCM effectiveness and business performance. As a result, increasing the level of GSCM implementation is strategically important for companies to gain a competitive advantage and achieve sustainable growth.