Além do brilho e das cores: uma análise do Carnaval na Marquês de Sapucaí como atrativo turístico cultural

This study aims to investigate the role of Carnival in Marquês de Sapucaí as a motivating element for cultural tourism in Rio de Janeiro. Carnival is one of the largest cultural festivals in Brazil, known internationally for its exuberance and diversity. The city of Rio de Janeiro is the epicenter of this celebration, notable for the parades of samba schools in Marquês de Sapucaí. The results found include an analysis of the impact of the event on cultural tourism and the mechanisms that make it an international attraction, strengthening the local economy and promoting Rio de Janeiro culture. In addition, we sought to understand the potential improvements and innovations that can be implemented to optimize the role of Carnival for tourism.