From External Drivers to Environmental Outcomes: Understanding the Behavioural Pathways of Environmental Performance in Electronic Enterprises

This study investigates how institutional pressure, media persuasion, green finance, and government support influence environmental performance in Chinese electronics manufacturing firms through the mediating role of e-waste recycling behaviour. Using a SEM approach on data from 503 firms, results reveal that government support, institutional pressure, media persuasion and green finance significantly impact environmental performance through e-waste recycling behaviour. As a result, the research contributes to sustainability literature, as it develops the SCP (Structure-Conduct-Performance) model taking a behavioral perspective and in a critical market, such as an emerging one.