The A.V.E.P-RR Leadership Model: Integrating Authenticity, Values, Emotional Intelligence, and Purpose for Leading an Intergenerational Workforce Towards Sustainable Growth

In the context of today’s multigenerational workforce and rapidly evolving organisational landscapes, traditional leadership models often fall short in addressing the complex needs of diverse employee groups. The A.V.E.P-RR Leadership Model—comprising Authentic Leadership, Values, Emotional Intelligence, Purpose, Resilience, and Responsiveness—offers a comprehensive and adaptive framework for effective leadership in contemporary settings. This paper explores the model’s relevance in managing generational diversity, fostering inclusive work cultures, and enhancing organisational agility in Volatile, Uncertain, Complex, and Ambiguous (VUCA) environments. By integrating values-based decision-making with emotional intelligence and strategic responsiveness, the A.V.E.P-RR model supports sustainable organisational growth, improved employee engagement, and long-term performance. The paper also outlines directions for future research, including the model’s adaptability across industries and its application in remote and hybrid work environments.