The Role of Art in the Revitalisation of Brownfield Sites—The Case of Nantes

The article examines the role of art in the successful revitalisation of brownfield sites in Nantes. The city’s deindustrialization in the 1960s–80s caused a severe economic and social crisis. Significant areas were left behind by the abandoned factories, which were rapidly degrading, negatively affecting the entire city. Many of these were located on a river island in the city centre. Since the early 1990s, the Nantes authorities initiated a process of revitalising brownfield sites. They implemented several culture-led regeneration strategies. Nantes opened up to temporary events: street theatre shows and art festivals. The flagship project and symbol of renewal became Les Machines de Île, mobile, interactive machines that took over the previously degraded island and hark back to its industrial past. Site-specific art installations filled the city. The municipal authorities also started to implement the concept of a creative cluster, concentrating art colleges, cultural facilities, and creativity-related businesses on former wasteland. The use of a variety of strategies brought success, and the results went beyond the revitalised area. Cultural activities became an accelerator of change and contributed to the regeneration process of the city.