Green Banking Initiative In India: Women’s Ability To Compete With Men

This study had four objectives. Firstly, it aimed to provide information on the proportion of males and females engaged in business or jobs. Secondly, it sought to examine the risk-taking capacity of both genders. Thirdly, the study aimed to identify the factors that promoted gender inequality in business. Lastly, it suggested theoretical aspects that can help reduce the gender gap in business. Additionally, the study shed light on the usage of green banking in business and the level of awareness of this term among women-owned businesses. The study employed a multi-method approach, utilizing both systematic literature review and in-depth interviews. The findings indicated that, despite having more business potential than men, women still face gender gaps in entrepreneurship. Although the government has implemented measures to reduce gender inequality and societal attitudes have shifted in some areas, women still exhibited greater risk aversion compared to men. As a result, they often prefered established businesses with predictable outcomes to avoid potential losses. Several solutions have been proposed to address this inequity in contemporary society. One potential solution is the implementation of green banking programs, which could provide female entrepreneurs with access to funding and resources. This study examined the disparities between men and women in the business landscape, particularly in high-risk sectors, in emerging economies such as India. This paper advocates for greater efforts to promote gender equality in green banking, which could help bridge the gender gap in high-risk businesses and foster sustainable economic growth.