Domestic Violence Survivors Health Campaign

During the Fall semester of 2023, our Health Communication class was tasked with designing a health campaign for the Relational Violence and Sexual Assault Prevention (RVSP) program on the University of Texas at Arlington's (UTA) campus.The maintained demographic of our team's desired target audience consisted of minority women.Our original plan for a health campaign included creating a resource for survivors of domestic violence (DV) and sexual assault (SA).However, after surveying attendees of RVSP's Empower Hour, we shifted our focus to also providing resources for support systems of DV survivors, as well as the survivors themselves.There were limitations presented during survey distribution, which led to non-probability sampling and potential bias in our response set.Our team looked to audience considerations, such as attitudes and theoretical foundations, to make the focal shift of who the resource would be for.While looking at survey responses, it was discovered our resource would be more effective if it also included information for survivors' support systems.We created a content piece for RVSP's social media page and a Linktree.Our persuasive strategy is based on measured and theoretical ties to what would appeal to our target audience.Our team went through several content design edits, with feedback considerations from Dr. Grace Brannon, to create content that is unbiased, navigable, and welcoming to all survivors.