Research on the Impact, Risks and Ethical Boundaries of AI-Generated Content in Advertising Creativity and Delivery

With the rapid development of artificial intelligence technology, AI-generated content has been increasingly used in advertising creativity and delivery, significantly improving the efficiency of advertising production and personalized marketing capabilities. However, this technological innovation has also brought multiple risks and ethical challenges. This paper systematically analyzes the application scenarios of AI-generated content in the advertising field and its impact on the industry, and at the same time deeply explores its potential risks. Based on this, an ethical framework and governance method are proposed.