Exports Of Greek PDO And PGI Agricultural Products To Sweden: Trends, Challenges, And Prospects

Products bearing Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) labels represent a fundamental sector of Greek agricultural production, as they combine superior quality with cultural heritage and the geographic identity of their place of origin. The recognition and certification of these products provide substantial competitive advantages in international markets, where demand for safe, authentic, and high-quality food is constantly increasing. Furthermore, PDO and PGI products serve as a driving force for strengthening local economies and supporting sustainable rural development. Within this context, Sweden emerges as a particularly attractive and expanding market for Greek exports. Swedish consumers are showing growing interest in high-quality foods with transparent origin, health benefits, and strict certification standards. Greek PDO/PGI products — such as feta cheese, olive oil, olives, wines, and others — are well positioned to meet the preferences and expectations of this consumer base. This study aims to conduct an in-depth analysis of the trajectory and prospects of Greek PDO and PGI products in the Swedish market. Specifically, it investigates prevailing export trends, the challenges faced by Greek exporters (such as limited brand visibility, high transportation costs, or trade barriers), and the strategic opportunities that can enhance the penetration of these products. The analysis is based on secondary data from reputable international and national organizations (such as Eurostat, FAO, and ELSTAT), as well as a comprehensive literature review, in order to build a reliable and evidence-based foundation for the export strategy of Greek PDO/PGI products to Sweden. The ultimate goal of the study is to formulate policy and business recommendations that will contribute to the long-term sustainable development of Greek exports in a demanding yet promising market.