Revolutionizing Pharmacy: The Role of Technology in Personalized Medication Management and Challenges

The adoption of new technologies in pharmacy practice is profoundly altering the landscape of medication management. Personalized medication management (PMM), which was originally a theoretical idea, is becoming more realistic as a result of advances in pharmacogenomics, digital health technologies, artificial intelligence (AI), wearable devices, and electronic health records. These technologies allow pharmacists to personalize medicine based on a patient's genetics, lifestyle, and real-time health data, thereby increasing outcomes and decreasing adverse drug responses. This review investigates the current state and future possibilities of technology-driven PMM, focusing on how automation, machine learning, and mobile health platforms are enabling precision pharmacotherapy. The article also assesses data integration issues, ethical concerns, and the readiness of healthcare infrastructure to implement these innovations. In the end, the combination of technology and pharmacy is changing the function of the pharmacist in the age of personalized medicine from that of a dispenser to that of an active healthcare partner. Key Words - Personalized medication management (PMM), artificial intelligence (AI), automation