Environmental Promises And Electoral Malpractices: A Critical Analysis Of Greenwashing In Indian Electoral Campaigns

Environment is a prominent issue today for political people as being a major agenda for elections. Greenwashing is a phenomenon when the false promises are made with respect to environment and nothing is done on the agenda after elections. During election these matters are a part of election campaign and this area lacks regulation. There is also lack of awareness among rural population of India. International organizations and some nations are focused to entertain this with seriousness whereas in India there are several factors which undermine this agenda such as poverty, unemployment and various related factors those are more priortised by the political parties. This paper focuses on the phenomenon of greenwashing and also focuses on the challenges faced to greenwashing in India. This research also provides suggestive measures for the problem and possible solutions on the basis of practices prevalent all around the world and suggestions from international organizations.