From Beans to Tourism: Exploring the Potential of Coffee-Based Tourism in Posong and Tawangmangu, Indonesia

Global tourism trends are predicted to continue to increase year after year. Sustainable and eco-friendly tourism is predicted to become a relevant trend, as tourists' awareness of the importance of authentic experiences increases. Agrotourism is one form of tourism that reflects these values. In Indonesia, coffee-based tourism in Posong and Tawangmangu has great potential to be developed as sustainable coffee tourism. The advantages of nature, culture, and distinctive local coffee make them aligned with the trend of authentic and eco-friendly tourism. This study aims to explore the potential, strengths, challenges, and opportunities for developing coffee tourism in Posong and Tawangmangu. The method used is a descriptive qualitative approach with a comparative case study strategy. The research results show that coffee tourism in Posong and Tawangmangu has significant potential for development as nature, culture, and community-based destinations. The geographical characteristics, unique local coffee, and active community participation support the development of sustainable tourism based on Community-Based Tourism (CBT). Challenges such as human resources, infrastructure, and promotion can be addressed through training, product diversification, and cross-stakeholder collaboration.