Embodying Tradition: <i>Patachitra</i> as a Living Art Form

Patachitra , a traditional art form originating from the eastern regions of India, embodies a rich cultural heritage that has persisted through the centuries. This art form, characterized by intricate narrative scroll paintings and vibrant colors, serves not only as a visual delight but also as a medium for storytelling and cultural expression. Within the embedded art forms, culture-economy-ecology-livelihood are deeply intertwined with each other. Pingla, located in the West Medinipur district of West Bengal, is renowned for its vibrant tradition of folk artistry, particularly the Madhubani and patachitra styles. Beyond artistic prowess, Pingla artists embody a holistic tradition that intertwines art with community resilience and sustainable livelihoods. Their practices often integrate eco-friendly materials and techniques, reflecting a deep-rooted respect for nature and local resources. The research aims to document Pingla artists not just as practitioners of art but as pillars of cultural continuity and community empowerment. Through art forms, they narrate stories. We deployed a qualitative research methodology where we applied an array of methods, like key informant interviews and focus group discussions, to document the detailed narratives. We highlighted how local narratives are crucial for informing broader theories about intangible cultural heritage and visual performing arts, moving beyond mainstream viewpoints. Patachitra continues to thrive as a living art form amidst modern challenges and influences. We delve into the sociocultural significance of patachitra within its communities, illustrating how it fosters identity, unity, and pride among all for generations.