Pengaruh Personal Branding, Perceived Value, dan Product Quality terhadap Keputusan Pembelian Kerajinan Rajut pada Home Industri Carolline Crafty Crochet di Petunjungan Kabupaten Brebes

This study aims to determine the influence of Personal Branding, Perceived Value, and Product Quality on Purchase Decisions. The data source used in this study is primary data by distributing questionnaires, the population in this study is consumers who have purchased Carolline Crafty Crochet's home industrial knitting craft products, both offline and online. The sampling technique used nonprobability sampling, a method used by purposive sampling with the lemeshow formula and obtained as many as 96 respondents. The analysis tool used is SPSS 27 software. The results of this study show that Personal Branding, Perceived Value and Product Quality have a significant effect on the Purchase Decision of Knitting Crafts at the Carolline Crafty Crochet Industrial Home in Petunjungan, Brebes Regency.