A Cross-sectional Study of Pharmacist Preferences and Recommendations for Natural Product Brands

This study aims to conduct a comparative analysis of different brands of natural products used and recommended by pharmacists. The increasing consumer interest in natural products underscores the need to understand pharmacists’ preferences and recommendations, which influence consumer choices. A survey was administered to 100 pharmacists, employing a structured questionnaire with 25 closed-ended and multiple-choice questions. Of these, 12 questions gathered demographic data, while the remaining explored pharmacists’ usage and recommendations of natural product brands. The survey method allowed for comprehensive data collection across different age groups and professional backgrounds, with all participants completing an identical English-language paper questionnaire. Statistical analysis, conducted using MS Excel, revealed that 65% of respondents were male and 90% were self-employed. Dabur products were most frequently used and recommended, especially honey (35%) and Chyawanprash (45%), followed by Zandu, Baidyanath, Himalaya, and Patanjali brands, each favored for specific products. The findings highlight significant brand preferences among pharmacists, reflecting broader trends in the natural products market.