CURSE OF CHILD BRIDES IN PAKISTAN:A MEDIA DISCOURSE ANALYSIS OF PAKISTANI DRAMA "REEHAI"

This study explores the portrayal of child marriage in the Pakistani drama Reehai through the lens of Framing Theory. A quantitative research design was used and information gathered through a structured questionnaire that will be administered by the use of Likert scale among those viewers who have watched the drama. The findings reveal that Reehai effectively uses framing techniques to raise awareness, challenge societal norms, and inspire critical reflection on the issue of child marriage. Victimization, societal pressure, empowerment, and social change are some of the key frames identified which add a diversified view to the plights of child brides. The solution to the problem that is found in the drama and is centered on the importance of education, co-parenting, and respect, was said to be progressive and influential in its effects, making audiences rethink dangerous traditions. This study underscores the transformative potential of media in shaping public discourse and fostering social reform, illustrating how Reehai serves as a powerful tool for addressing sensitive societal issues in Pakistan.