Beyond the Tingle: Exploring Autonomous Sensory Meridian Response (ASMR) Role in Mindfulness and Relaxation Among Hong Kong University Students

These findings highlighted the potential of further investigation of ASMR videos in promoting mental well-being among university students.This study investigated the impact of autonomous sensory meridian response (ASMR) videos on mindfulness among university students in Hong Kong. The research aimed to assess whether exposure to ASMR videos could enhance mindfulness levels in this population. A quasi-experimental design was employed, with 20 participants aged 20-24 selected through convenient sampling. Participants were assigned to either an experimental group exposed to ASMR videos or a control group. Pretest and posttest questionnaires were administered to measure mindfulness levels. The results revealed a significant increase in mindfulness following exposure to ASMR videos. These findings highlighted the potential of further investigation of ASMR videos in promoting mental well-being among university students.