A STUDY ON INVESTMENT CHOICE OF SALARIED PERSON WITH REFRENCE TO MUMBAI

Investment is an important as well as useful in the context of present days.Investment is the allocation of monetary resources to assets that are expected to yield some gain or positive return over a given period".It is always an important decision for a person that, when, where, how and how much to invest his/her hard-earned money.This invested money will be used to meet his/her future expenses in the form of interest, dividend, and pension benefit or in the appreciation of the value of principle capital.Salaried persons are those investors who have lack of awareness about investment options available in the financial market, and also less interested in current investment market trends, while some of them keep themselves away from share market due to past major scams like Harshad Mehta scam, Satyam Computers scam etc.They think share market is not a reliable option for investment.This study is mainly focused on various direct and indirect investment options available in the market, which might enhance the earnings of salaried persons if they could properly diversify their fund in right amount, into right security option and by taking genuine chance arm.This study is an effort onwards bringing awareness among salaried persons for various secure and high return options for investment and what precautions should be taken before making any investment