Research on software optimization methods for website loading and their impact on user experience

The article is devoted to the analysis of software optimization methods for website loading with the aim of improving user experience. The study examined modern technologies aimed at reducing page load time, including lazy loading of resources, caching, database query optimization, as well as minification and compression of static files. Attention was given not only to the technical aspects of performance improvement but also to the principles of website accessibility for people with special needs. The effectiveness of the implemented solutions was evaluated using Web Vitals metrics and the Lighthouse tool, which allowed for a comprehensive assessment of both technical performance and user experience. The results of the research demonstrate that optimizing performance without considering inclusive web design criteria can lead to the loss of part of the audience, whereas integrating accessibility practices contributes to enhancing the interaction of all users with the website, improving SEO indicators, and increasing the overall effectiveness of the digital product