“It's having conversations that I like with people I like": exploring the motivations ofAustralian science podcasters

Science podcasts have become an increasingly popular channel for science communication. Although podcasting has risen in popularity, little is known about why science podcasters choose to pursue this pathway for communication and how they set about achieving their goals for their podcast. Drawing on qualitative data from interviews with 20 science podcasters in Australia, our results reveal that the podcasters are mainly driven by personal factors such as their interest in, enjoyment of, and curiosity about science and that while they employ various tactics to achieve their goals, they do not consciously consider these tactics to be a form of strategic science communication.

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Publication Details

Journal
Journal of Science Communication
Published
2025-08-18
DOI
https://doi.org/10.22323/149320250523094204
Primary Topic
Radio, Podcasts, and Digital Media
Type
article
Field-Weighted Citation Impact
0.00
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article

“It's having conversations that I like with people I like": exploring the motivations ofAustralian science podcasters

Heather Bray, Ann Grand, Crystal Ngo
Journal of Science Communication
Radio, Podcasts, and Digital Media
article

“It's having conversations that I like with people I like": exploring the motivations ofAustralian science podcasters

Heather Bray, Ann Grand, Crystal Ngo
article en

Abstract

Science podcasts have become an increasingly popular channel for science communication. Although podcasting has risen in popularity, little is known about why science podcasters choose to pursue this pathway for communication and how they set about achieving their goals for their podcast. Drawing on qualitative data from interviews with 20 science podcasters in Australia, our results reveal that the podcasters are mainly driven by personal factors such as their interest in, enjoyment of, and curiosity about science and that while they employ various tactics to achieve their goals, they do not consciously consider these tactics to be a form of strategic science communication.

Journal of Science CommunicationVol. 24(4)
The University of Western Australia (AU), The Coordinating Center (US)
Openalex Percentile: Top 75%
Radio, Podcasts, and Digital Media
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“It's having conversations that I like with people I like": exploring the motivations ofAustralian science podcasters — Heather Bray, Ann Grand, et al. · Journal of Science Communication (2025) | TGRS Research Map | TGRS