Evaluation of Cultural and Creative Products of Jinshan Farmer Painting Using Fuzzy Analytic Hierarchy Process

We evaluated the cultural and creative products of Jinshan Farmer Painting in Shanghai, utilizing the fuzzy analytic hierarchy process (FAHP) to determine the key evaluation indicators. Through a literature review, we constructed a hierarchical framework of evaluation indicators. A questionnaire survey was then conducted to collect expert opinions, followed by FAHP weight calculation and analysis. Finally, the consistency of the evaluation results was verified. The results revealed that market demand, design innovation, and traditional cultural inheritance are the key indicators influencing the success of Jinshan Farmer Painting cultural products. Among these, market demand and design innovation have the highest weights in the overall evaluation, highlighting the critical role of market acceptance and product innovation in the success of cultural products. Additionally, the emphasis on traditional cultural inheritance and cultural symbolism in cultural value underscores the importance of cultural content and artistic expression in a product’s success. These results provide practical information for the development of Jinshan Farmer Painting cultural products and offer a theoretical basis for future research.