A Study on the Factors Influencing Audience Choices of AI Anchors in the Era of Digital Intelligence

In recent years, AI anchors have experienced rapid development and widespread adoption. From the perspective of viewers, this study utilizes market survey methods to clarify the factors influencing audience choices of AI anchors. The research identifies interactivity, broadcast frequency, accuracy, usefulness, ease of use, social engagement, and emotional connection as the main factors affecting audiences’ selection of AI anchors. Based on these findings, the study proposes three strategic recommendations to support the healthy development of AI anchors: implementing precise content recommendation to meet personalized audience needs; strengthening core service infrastructure while differentiating platform-specific features; and fostering stronger emotional bonds with audiences.