Virtual technology intervenes in the user experience intention in unmanned new retail space

With the development of virtual technologies such as VR, AR, and holographic projection, unmanned new retail space realizes immersive experience through real-time interaction, environment perception, and other technologies. This paper constructs a theoretical model to explore the effects of personalized demand, real-time interaction, and environment perception on user experience and willingness to participate.The contribution of this research in the fields of intelligent computing and signal processing includes the proposal of a dynamic interaction optimization framework based on machine learning to realize real-time analysis of user behavior; and verification of the technical feasibility of virtual technology to enhance the user experience of unmanned retail space. At the practical level, the research provides a guide for the design of adaptive interfaces for unmanned new retail spaces, and proposes a balance strategy for personalized services and data security.