The Application Status and Future of Artificial Intelligence Technology in Digital Marketing

With the rapid development of artificial intelligence technology (AI), the application in the field of digital marketing has undergone significant changes.This article explores the current status and future development of artificial intelligence in digital marketing, particularly revealing the main research trends in this field through bibliometric analysis. The extensive application of AI technology has not only achieved remarkable progress in basic fields such as advertising recommendation and consumer behavior prediction, but also promoted more complex applications such as personalized marketing and social media analysis.Through a review of existing research, this article aims to fill the research gap in the application of AI technology in the field of digital marketing and propose future research directions, especially in the challenges of privacy protection and consumer acceptance.