Relational & culture-sensitive AI innovation

In this article, I argue that responsibly developing artificial intelligence (AI) solutions necessitates a deep understanding of the cultural landscapes involved. Especially considering AI's universalistic tendencies, varying, possibly conflicting interests, values, and epistemes require special consideration. I advocate for a cultural sensitivity that aligns with a relational ethics perspective to address power asymmetries, empower marginalized groups, and recognize epistemic privileges. By laying out how technology pervades cultures, I contribute to the case for a culturally informed approach to ethics that empowers individuals to autonomously transform (or conserve) cultures. I then discuss a structural integration of cultural studies into the training and practices of technology and AI engineers and officers. By discussing relational ethics as intimately tied to a culturally sensitive approach to technology development, I join proponents of a closer collaboration between ethics and cultural studies that can yield insights and methodologies that respect diverse cultural contexts and challenge the primacy of disruptive innovation.