Pengaruh Return On Asset (ROA) Terhadap Harga Saham Pada Perusahaan Retail Yang Terdaftar di Bursa Efek Indonesia Periode 2018-2020

This study aims to determine and analyze the effect of Return On Assets on stock prices in Retail Companies Listed on the Indonesia Stock Exchange for the 2018 - 2020 period. The population in this research is a company engaged in retail that are listed on the Indonesia Stock Exchange for the 2018-2020 period. The sample in this study was taken using purposive sampling method. A total of 30 company annual reports have been analyzed using simple linear regression analysis. The results showed that Return On Assets had an effect on stock prices.