Contemporary Pop Folk Texts Conceptual and Perceptual Influence

The problem of the influence of pop folk on young people is extremely topical. Its texts and messages should be known, because they have an indisputable relation to the formation of the moral and aesthetic criteria, values and norms of a huge part of modern society and especially of the future generation. Therefore, it must be perceived, understood and interpreted in the context of social, educational and educational activities. Conceptual and perceptual aspects of influence are presented through an interpretive content analysis of structured interviews conducted with contemporary authors of texts.