Leveraging Artificial Intelligence to Combat Fake News

This article examines the potential of artificial intelligence (AI) technologies in combating the proliferation of fake news across digital media platforms. As misinformation continues to spread rapidly through social media networks, traditional fact-checking methods have proven insufficient to address the scale and speed of false information dissemination. This study explores various AI-driven approaches, including natural language processing, machine learning algorithms, and deep learning models, to detect, classify, and mitigate fake news content. Through a comprehensive analysis of existing AI detection systems and their effectiveness across different platforms including Facebook, Twitter (X), Instagram, and TikTok, this research reveals both the promising capabilities and inherent limitations of AI-based solutions. The findings demonstrate that while AI systems achieve significant accuracy rates in identifying misinformation (ranging from 78% to 94% depending on the model and context), challenges remain in handling context-dependent content, satirical material, and evolving misinformation tactics. The study also addresses ethical considerations surrounding AI deployment in content moderation, including concerns about censorship, bias, and the balance between automated detection and human oversight. The research concludes that while AI represents a powerful tool in the fight against fake news, a hybrid approach combining AI capabilities with human expertise and platform policy reforms offers the most promising path forward for maintaining information integrity in the digital age.

Authors

Publication Details

Journal
Studies in Media and Communication
Published
2025-08-18
DOI
https://doi.org/10.11114/smc.v13i4.7897
Citations
1
Primary Topic
Misinformation and Its Impacts
Type
article
Field-Weighted Citation Impact
4.20
Controls
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article

Leveraging Artificial Intelligence to Combat Fake News

Zaza Tsotniashvili
1 citations
Studies in Media and Communication
Misinformation and Its Impacts
4.20
article

Leveraging Artificial Intelligence to Combat Fake News

Zaza Tsotniashvili
article en
1 citations

Abstract

This article examines the potential of artificial intelligence (AI) technologies in combating the proliferation of fake news across digital media platforms. As misinformation continues to spread rapidly through social media networks, traditional fact-checking methods have proven insufficient to address the scale and speed of false information dissemination. This study explores various AI-driven approaches, including natural language processing, machine learning algorithms, and deep learning models, to detect, classify, and mitigate fake news content. Through a comprehensive analysis of existing AI detection systems and their effectiveness across different platforms including Facebook, Twitter (X), Instagram, and TikTok, this research reveals both the promising capabilities and inherent limitations of AI-based solutions. The findings demonstrate that while AI systems achieve significant accuracy rates in identifying misinformation (ranging from 78% to 94% depending on the model and context), challenges remain in handling context-dependent content, satirical material, and evolving misinformation tactics. The study also addresses ethical considerations surrounding AI deployment in content moderation, including concerns about censorship, bias, and the balance between automated detection and human oversight. The research concludes that while AI represents a powerful tool in the fight against fake news, a hybrid approach combining AI capabilities with human expertise and platform policy reforms offers the most promising path forward for maintaining information integrity in the digital age.

Studies in Media and CommunicationVol. 13(4)
Openalex Percentile: Top 6%
Misinformation and Its Impacts
4.20
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