Linguo-Cultural Aspects of Advertising – a Comparative Analysis of Bulgarian and Spanish Examples

This article examines advertising messages in Spanish and Bulgarian, highlighting their linguistic and cultural characteristics. The comparison is carried out both at the linguistic and stylistic level, as well as at the extralinguistic level, emphasizing the sensory effects that advertisements create through extralinguistic factors such as image, color, emotions, etc. The analysis underscores the significance of the cultural code for the successful reception of advertising messages. The aim is to outline the distinctive features of advertisements in both cultures, focusing on similarities and differences in textual and graphic aspects.