Entrepreneurship 4.0: Artificial Intelligence and Legal Traps of the Digital Economy

The subject of this study is the legal problems of transforming entrepreneurial activities in the context of the fourth industrial revolution. A special emphasis is placed on analyzing the role of artificial intelligence technologies as a key factor shaping new business models and generating risks of legal uncertainty. The issues of determining the legal nature of digital entrepreneurship, qualifying the rights and obligations of subjects, and the relationship between general provisions of civil legislation and norms governing the circulation of digital objects are considered. The work highlights the importance of developing a balanced approach to legal regulation that can take into account both the needs of innovative development and the necessity of protecting the rights of participants in the digital turnover. The problems of legal subjectivity of algorithmic systems, the distribution of responsibility for AI decisions, and ensuring a balance between stimulating innovations and protecting the rights of participants in the digital turnover are addressed. Existing legislative gaps are explored, and proposals for improving legal mechanisms are substantiated. The methodological basis of the study consists of formal legal and comparative legal methods, as well as systemic and interdisciplinary approaches. Their use made it possible to reveal the features of business model transformation and justify the main directions for improving the legal regulation of the application of artificial intelligence technologies in the digital economy. The scientific novelty of the research lies in a comprehensive analysis of the legal consequences of integrating artificial intelligence technologies into entrepreneurial activities, as well as in formulating proposals for creating a balanced regulatory policy in this area. The necessity of rethinking key categories of civil law concerning the circulation of digital objects and concluding transactions involving algorithmic technologies is justified. Risks of legal uncertainty are identified, and measures for improving legal regulation are formulated to achieve a balance between protecting the rights of economic turnover subjects and stimulating innovative activities. Special attention is paid to issues of liability for damage caused by automated decisions and the necessity of developing legal constructs that take into account the autonomy of technologies. The significance of forming ethical standards and mechanisms for "explainable artificial intelligence" is emphasized. The conclusion is drawn on the expediency of creating a special legal regime for algorithmic agents that considers their autonomous nature and cross-border application aspects.