An Integrated Fuzzy Quality Function Deployment Model for Designing Touch Panels

Facing the global competitive market and ever-changing customer demands, manufacturers must navigate intense competition and uncertain demand while striving to enhance customer satisfaction. As a result, the demand for customized products has become a crucial design consideration. To respond accurately and swiftly in a competitive market, manufacturers must focus on customer needs, analyze market trends and competitor information, and leverage data analysis as a reference for new product development and design. This study presents a new product development model by integrating quality function deployment (QFD), decision-making trial and evaluation laboratory (DEMATEL), analytic network process (ANP), and fuzzy set theory. It first uses a 2-tuple fuzzy DEMATEL to identify significant interrelationships among factors. A revised house of quality (HOQ) is then constructed to map relationships among customer requirements (CRs), engineering requirements (ERs), and the influences of CRs on ERs. To address uncertainty in human judgment, fuzzy set theory is incorporated into the ANP. The integrated model can determine the relative importance of the ERs. The proposed model is applied to touch panel development, and the results are recommended to the R&D team for new product development.