Prioritizing Green Business Startup Ideas for University Students through the Integrated Multi-Criteria Model GANTT - EFAS - FUZZY - AHP – TOPSIS

In the trend of globalization associated with the need for innovation and sustainable development, starting a green business has become a strategic direction for university students - young people who have the ability to approach innovative thinking and are sensitive to environmental and social issues. However, choosing a green startup idea is not simply a process of developing creative ideas, but also requires a multi-criteria evaluation system to balance environmental, economic, feasibility and practicality factors. On that basis, this study builds and applies an integrated decision-making model including GANTT (evaluating ideal progress), EFAS (analyzing external environmental factors), FUZZY - AHP (standardizing weights of criteria under uncertain conditions), and TOPSIS (ranking optimal choices). The model is deployed to survey 1,000 students from 50 universities in Hanoi, thereby providing a scientific basis for ranking and selecting green business startup ideas suitable for students' conditions and capabilities.

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Publication Details

Journal
European journal of management, economics and business.
Published
2025-08-11
DOI
https://doi.org/10.59324/ejmeb.2025.2(4).11
Primary Topic
Business and Economic Development
Type
article
Field-Weighted Citation Impact
0.00
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article

Prioritizing Green Business Startup Ideas for University Students through the Integrated Multi-Criteria Model GANTT - EFAS - FUZZY - AHP – TOPSIS

P Van, Tran Trung Dung, Nguyen Ngoc Bao Nhi, Hoang Thu Uyen et al.
European journal of management, economics and business.
Business and Economic Development
article

Prioritizing Green Business Startup Ideas for University Students through the Integrated Multi-Criteria Model GANTT - EFAS - FUZZY - AHP – TOPSIS

P Van, Tran Trung Dung, Nguyen Ngoc Bao Nhi, Hoang Thu Uyen, Vu Thanh Hang, Nguyen Hoanh Nam
article en

Abstract

In the trend of globalization associated with the need for innovation and sustainable development, starting a green business has become a strategic direction for university students - young people who have the ability to approach innovative thinking and are sensitive to environmental and social issues. However, choosing a green startup idea is not simply a process of developing creative ideas, but also requires a multi-criteria evaluation system to balance environmental, economic, feasibility and practicality factors. On that basis, this study builds and applies an integrated decision-making model including GANTT (evaluating ideal progress), EFAS (analyzing external environmental factors), FUZZY - AHP (standardizing weights of criteria under uncertain conditions), and TOPSIS (ranking optimal choices). The model is deployed to survey 1,000 students from 50 universities in Hanoi, thereby providing a scientific basis for ranking and selecting green business startup ideas suitable for students' conditions and capabilities.

European journal of management, economics and business.Vol. 2(4)
Hanoi University of Natural Resources and Environment (VN)
Openalex Percentile: Top 71%
Business and Economic Development
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Prioritizing Green Business Startup Ideas for University Students through the Integrated Multi-Criteria Model GANTT - EFAS - FUZZY - AHP – TOPSIS — P Van, Tran Trung Dung, et al. · European journal of management, economics and business. (2025) | TGRS Research Map | TGRS