Prioritizing Green Business Startup Ideas for University Students through the Integrated Multi-Criteria Model GANTT - EFAS - FUZZY - AHP – TOPSIS
In the trend of globalization associated with the need for innovation and sustainable development, starting a green business has become a strategic direction for university students - young people who have the ability to approach innovative thinking and are sensitive to environmental and social issues. However, choosing a green startup idea is not simply a process of developing creative ideas, but also requires a multi-criteria evaluation system to balance environmental, economic, feasibility and practicality factors. On that basis, this study builds and applies an integrated decision-making model including GANTT (evaluating ideal progress), EFAS (analyzing external environmental factors), FUZZY - AHP (standardizing weights of criteria under uncertain conditions), and TOPSIS (ranking optimal choices). The model is deployed to survey 1,000 students from 50 universities in Hanoi, thereby providing a scientific basis for ranking and selecting green business startup ideas suitable for students' conditions and capabilities.
Authors
- P Van
- Tran Trung Dung (ORCID: https://orcid.org/0009-0004-1990-2474)
- Nguyen Ngoc Bao Nhi
- Hoang Thu Uyen
- Vu Thanh Hang
- Nguyen Hoanh Nam
Institutions
- Hanoi University of Natural Resources and Environment (VN)
Publication Details
- Journal
- European journal of management, economics and business.
- Published
- 2025-08-11
- DOI
- https://doi.org/10.59324/ejmeb.2025.2(4).11
- Primary Topic
- Business and Economic Development
- Type
- article
- Field-Weighted Citation Impact
- 0.00