MARKET CHANGE RESPONSE AND ENTERPRISE RETURN RATE ENHANCEMENT: A BUSINESS ANALYSIS OF THE YIWU CASE

This article takes the Yiwu market as a typical case to deeply explore the relationship between market response to changes and the improvement of enterprise return rates. By sorting out the development process of Yiwu Market, this paper analyzes the response strategies it has adopted in the face of market changes at different stages, including business model innovation, supply chain optimization, and diversified market expansion, etc. Research has found that Yiwu enterprises, with their acute market insight, flexible operation mechanisms and strong innovation capabilities, can respond promptly to market changes and achieve an increase in their rate of return. At the same time, summarize the experiences and lessons of the Yiwu case to provide useful references and inspirations for enterprises in other regions in responding to market changes and improving their rate of return.