Volatile Compound Profiling and Antibacterial Efficacy of Heyang Fragrance: Bridging Cultural Heritage with Modern Scientific Analysis

Heyang Fragrance, a traditional incense dating back to the Eastern Han Dynasty (25–220 AD), was recently inscribed on China’s national list of intangible cultural heritage. This study aimed to systematically analyze three variants of Heyang Fragrance (Aicao, Qinqiang, and Jianjia) through integrated methodologies including electronic nose analysis, headspace solid-phase microextraction coupled with gas chromatography–mass spectrometry (HS-SPME-GC-MS), and antimicrobial activity assays. We selected Escherichia coli, Bacillus subtilis, and Candida glabrata for the antimicrobial activity assays. Comparative analysis revealed significant compositional differences between pre- and post-combustion volatile profiles. Upon ignition, sensor response values increased by 50–100% relative to baseline measurements, with sulfides, terpenes, and short-chain alkanes emerging as dominant components. Qinqiang demonstrated the highest odor activity values (OAVs), particularly through carvacrol (OAV = 6676.60) and eugenol (OAV = 2720.84), which collectively contributed to its complex aromatic characteristics. Antimicrobial assessments revealed concentration-dependent efficacy, with Qinqiang exhibiting broad antimicrobial activity against Escherichia coli (11.33 mm inhibition zone) and Bacillus subtilis (15.00 mm), while Jianjia showed maximal effectiveness against Bacillus subtilis (17.67 mm). These findings underscore the dual significance of Heyang Fragrance in cultural conservation and its prospective applications in aroma therapeutic and antimicrobial contexts.