Perceptions of Media and Advertisements on Breastfeeding Decisions of Mothers in Turkey: A Qualitative Study

Reducing the impact of formula advertisements and offering accurate breastfeeding information through social media could better support mothers' feeding decisions. Health information would be clearer if policymakers and healthcare professionals prioritized regulating infant formula advertising and promoting breastfeeding on social platforms. Family health center professionals play a crucial role in comprehensive breastfeeding counseling.