The high cost of direct marketing from wagering operators, tipsters and affiliates: An ecological momentary assessment of how wagering promotions drive betting, expenditure, and harm

Direct messages can immediately stimulate betting, expenditure, and gambling-related harm, justifying further restrictions. Many frequent bettors use affiliate betting services that currently have little regulatory oversight or consumer protections.

Authors

Institutions

Publication Details

Journal
Journal of Behavioral Addictions
Published
2025-08-16
DOI
https://doi.org/10.1556/2006.2025.00067
Citations
3
Primary Topic
Gambling Behavior and Treatments
Type
article
Field-Weighted Citation Impact
6.92
Controls
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article

The high cost of direct marketing from wagering operators, tipsters and affiliates: An ecological momentary assessment of how wagering promotions drive betting, expenditure, and harm

Matthew Rockloff, Nerilee Hing, Alex Russell, Vijay Rawat et al.
3 citations
Journal of Behavioral Addictions
Gambling Behavior and Treatments
6.92
article

The high cost of direct marketing from wagering operators, tipsters and affiliates: An ecological momentary assessment of how wagering promotions drive betting, expenditure, and harm

Matthew Rockloff, Nerilee Hing, Alex Russell, Vijay Rawat, Matthew Browne
article en
3 citations

Abstract

Direct messages can immediately stimulate betting, expenditure, and gambling-related harm, justifying further restrictions. Many frequent bettors use affiliate betting services that currently have little regulatory oversight or consumer protections.

Journal of Behavioral AddictionsVol. 14(3)
Central Queensland University (AU)
Openalex Percentile: Top 3%
Gambling Behavior and Treatments
6.92
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