Knowledge Mapping Analysis of Rural Logistics Based on WOS and Citespace

Rural logistics serves as a critical conduit for the transportation of agricultural products and consumer goods between rural and urban areas. This plays a vital role in elevating the standard of living for rural inhabitants and driving rural revitalization initiatives. Utilizing the WOS, this study meticulously examines 321 scholarly articles on rural logistics spanning from 2004 to 2023. By leveraging the advanced analytical capabilities of Citespace software, we conduct an in-depth exploration of research collaboration networks, authorship patterns, and keyword co-occurrence trends within this domain. Our findings reveal a remarkable surge in scholarly interest, with a period of exponential growth observed between 2018 and 2023.The results reveal that the related researches experienced an explosive growth from 2018 to 2023, indicating a surge of interest in this field during this period. Among all the countries, China stands out as having the greatest impact in rural logistics research. It was found that the research focus has shifted, now concentrating on the construction of low - carbon sustainable and high - quality rural logistics.